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Vendor online marketing revolves around two choices.
Since 2001 this site's discussions have been end user driven.
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RunRyder, LLC develops and maintains fast paced, special interest discussion forums and derives it's operating income from the sale of third party advertising displayed on these forums. RunRyder invests heavily in the continued development of it’s discussion environment, providing the most appealing experience for all involved. Mission statement: Provide an open and free forum for end users to share and discuss their insight and experience. Allow vendors to answer post sale tech support questions. Provide vendors with an effective platform for promotion of product or service via paid display advertising.
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RunRyder only accepts advertising from product manufacturers or their authorized representatives. Products or services must be related to RC helicopters. No off topic advertising will be accepted. Each advertiser gallery is allowed linkage to only one base domain. The gallery member’s name is typically related to this domain name. Advertisers are encouraged to place many ads in rotation with each linking to a product page within the one domain. Current RunRyder advertisers are allowed to create two topics (posts) per month for marketing. Follow up posts will answer questions and not be used for continued promotion or bumping. The forum "CLASSIFIEDS - Vendors" can be used for this. In popular forums these topics will be moved or closed after a weeks time. All other discussions will be on topic and not used for selling. Product links, videos or photos will be limited to the opening posts of the two selling topics. Answering questions anywhere else will not include photos or links (use PM instead). One exception is a tech support clarification photo that has been cropped for the context (no beauty shots). Advertisers should use their (2) selling posts a month wisely.
After an advertiser makes over one hundred posts, their homepage and gallery link is turned off. It is highly recommended that advertisers keep their ad images fresh. RR has developed an effective ad rotation system via your “My Gallery”. Examples: http://runryder.com/helicopter/gallery/25276/ (forum sponsor) http://runryder.com/helicopter/gall...60x61-Home-Page (home page) /helicopter/gallery/3023/?show=script&script=adTest-236x60-Site-Wide (site wide) /helicopter/gallery/8421/?show=script&script=adTest-236x60-Site-Wide (site wide-electrics) Click here to request more information about paid advertising.
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This site's discussions are end user driven. Definition of a Representative: Anyone that develops a pattern of product promotion. RR reserves the right to block this promotion (no anarchy - no spam). Team managers must take responsibility for their independent marketing agent’s actions. RunRyder and the flying field are not the same. Membership break down goes as follows: 99% represents the true hobbyist. 1% is the compensated insider. The 1% will have their promotional cheerleading (spam) kept in check irregardless of post contributions. The site is about the end user and their contributions. RunRyder’s number one problem is backdoor marketing via forum posts. This activity puts the site’s success and appeal at stake. There are four areas that can be used to facilitate unpaid advertising when creating posts. 1. Member name – Excessive posting using a company name. 2. The message – On topic response OK but references to product or service availability not OK. 3. Profile signature block – Company affiliation OK but without URL or contact specifics. 4. Profile home page link – if you are a marketing representative or an advertiser, over 100 posts turns off your home page link. If you see a member repeatedly marketing or promoting via posts please click Attn: RR. No Anarchy - No Spam
In summary, RunRyder is about the true end user sharing and discussing his or her modeling experience. Site economics dictates that commercial promotion and selling will be done through paid display advertising. Selling via posts will be limited to just (2) posts a month for current advertisers.
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Yes, and any implication that they are not will be considered slander and be addressed with extreme diligence. Statistics will always be available to RunRyder members (home page bottom left). http://runryder.com/stats.htm Of all the major sites involved, RunRyder has the most realistic online count. Member to guest ratios are factual. The underlying RR session management engine was written from scratch and presents accurate statistics.
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The login statistics record unique logins, not duplicates. So if someone logs in twice in a particular time period, the login count is not incremented. Take a look at the statistics (or the picture of the stats that I uploaded to my gallery below) and notice that in the last 24 hours, 4441 logins were reported, but in the last 7 days, 7409 logins were reported. Surely today didn't have that much of a surge (4441*7 = 31087). In the last 7 days, 10424 were recorded which is even more out of line. 
Instead of counting the individual logins, RunRyder must be counting the amount of "last logins" that occurred in the time period specified. This statistic is actually a true statistic of how many contributing members visit the site in a specific period of time. And contributing members are people that are definitely interested in rc helicopters because they took the time to register. These are not people who are just passing through. Also, keep in mind that this statistic does not take into account the amount of guests that frequent the site. Site Login Statistics Tutorial was created by RunRyder Member polyhedron.
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If you are interested in advertising, please email: advertising@runryder.com or pmRR. To learn more about RunRyder advertising opportunities, watch: Introduction To Advertising (wmv)
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