Steve Campbell Elite Veteran Location: Baton Rouge, LA
| JDANJ,
I hear you, but there is one tiny flaw in your logic; spelled Vigor.
I'm no marketing analyst, specialist, accountant, etc. But I DO have an idea of what advertising costs in today's publications, through prior association with a magazine. I certainly don't know for sure, but I would wager a great deal that NOBODY has spent as much promoting a model helicopter than Horizon has on the Vigor. That five-page spread in RCM alone, when the machine first came out, had to have cost five figures. Yet, the Vigor is not exactly what could be called a barn-burner, popularity-wise. In fact, Horizon has recently reduced some parts prices in an effort to promote sales.
DISCLAIMER: I am not a rep for anyone, and am not dissing any company. Yeah, I have two X-Cells (neither one a Fury); right now. Two years ago, I had two JRs (Vigor and CCPM Baby Sluggo) and a Kalt Baron 30S. Like 99.99% of the helicopter hobbyists in the world, I purchase what suits me. I was looking real hard at getting a Futura SE, until Robbe pulled the plug on that fine machine. Marketing geniuses at work again...
No doubt that marketing and the way a product is presented plays a big part in consumer purchasing decisions. But I don't think that heli guys in general are slaves to the almighty ad dollar, as your post suggests. Personally, aside from the Eagle, in ten years in the hobby I have never been impressed with Hirobo products until the Freya and Sceadu. IOW, I feel that, since this hobby is so specialized, the machines themselves play a bigger part in who buys what; rather than what big name is on the company masthead THIS week...
Steve |