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Aerial Photography and Video > Pano vs Still work
 
 
FLAP
Key Veteran
Location: Michigan

Obviously there is a market for panos in addition to stills. And I assume that the relative charge for them is more than stills due to the work and additional equipment/software involved. As a percentage, what might I expect the mark up over stills to be.
Additional 25% over stills? 50% more? Double the price?
I know the price can vary depending on intended use etc., just want to gauge a relative pricing point for all the additional effort that goes into producing the product.
08-29-2008 02:19 PM
 
 
CKY
Veteran
Location: Sunshine Coast, BC, Canada

Without being a commercial photographer it is hard to price point AP work. All I know most are underpricing.

The absolute uniqueness of aerial sphericals is worth a great deal to the right clients. For your neighbor- 20 bucks, for a large real estate developement or resort, less than $2K they will blow you off as being too cheap.

Talk to the OWNERS, not the agents of whatever you are trying to shoot. Practice, practice, practice. Once you can walk in and assess the job and KNOW you can deliver you will not accept less than 500-1000 for ANY job, photo or pano.

$100 an hour is the starting point. You can always give deals and discounts, but it is hard to RAISE your price.

If you do it well, find the clients that will pay, there is no set scale. Do it for free before you do it for cheap. Check client's websites. That will give an indication of how deep their pockets are, how much they are willing to spend AND if you can really give them something unique.

Bed and Breakfasts, resorts, summer rental properties, any tourist based business, go to your local visitor center and pick up a handfull of brochures. Then make personal phone calls to book personal meetings.

NO ONE, I repeat, NO ONE answers or even looks at emails. Do you have any idea how much spam a business gets?? Drive around, see what YOU would like to shoot and cold call. Drive up, give them a cell phone call and say you can be there in 5 minutes.

It works,

Chris

My rates are doubling...tripling???
08-29-2008 05:19 PM
HOMEPAGE  
 
 
rerazor
Elite Veteran
Location: Mich.

There is no reason to charge based on hourly work in this industry.

Aerial Panos are unique and not possible any other way, the equipment is expensive to put in the air each time and the knowledge to do one is also unique. NEVER charge under $1,000 for an Aerial Pano, closer to $2,000.

"Writing a book is not very hard but they charge a lot".
08-29-2008 07:12 PM
 
 
tabbytabb
Elite Veteran
Location: seattle

Charge as much as you can get away with


I go by this adage:

if 20% of your customers are not complaining that your prices are too high, then you need to raise prices"






Tabb
08-29-2008 07:14 PM
HOMEPAGE  
 
 
rerazor
Elite Veteran
Location: Mich.

Tabb,

What? I thought it was 50%? Oh well!!!
08-29-2008 07:22 PM
 
 
CKY
Veteran
Location: Sunshine Coast, BC, Canada

But Tabb,

That would mean you had at least 5 paying customers

Chris
08-29-2008 09:31 PM
HOMEPAGE  
 
 
FLAP
Key Veteran
Location: Michigan

thanks for everyone's input. I'll price with your advice in mind. I had figured two-three times the stills price range. Assuming one can obtain one or two customers wanting the panos, it certainly wouldn't take long to recoup the investment....now just need to go through the usual threads for the right gear and personalities to deal with

Found this full sizer's site with a number of panos if anyone is interested. http://bigeyeinthesky.com/
08-29-2008 10:50 PM
 
 
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Aerial Photography and Video > Pano vs Still work
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